THE AUSTRALIAN SUCCESS STORY
Swisse’s mission is to make people around the world healthier and happier.
Swisse is the Australian market leader in the vitamins, herbal and mineral supplements (VHMS) market and a primary contributor to the growth of the category. We have expanded our product range over time to cover a broad suite of health and wellness products. As a world leader in a dynamic high-growth industry, Swisse is constantly evolving and expanding. Our leadership and organisational structure continue to support Swisse’s development to become a truly global brand.
The evolution of Swisse Wellness is an Australian success story that began with founder Kevin Ring selling pollen tablets in a humble Melbourne bakery in 1969, inspired during a trip around the world. From the outset, Kevin’s dream of making people all over the world healthier and happier (H&H) was embedded in the Swisse DNA and drove the evolution of the product range we have today, formulated to support optimal health and wellbeing through all life stages.
Since our acquisition in 2015 by Hong Kong listed infant formula company, Biostime (now Health & Happiness Group), we have become an integral part of the global H&H Group house of wellness brands. The H&H Group brings seven international brands together to make people healthier and happier around the world:
- Swisse Wellness, Australia’s leading natural health brand and supplements;
- Solid Gold Pet USA transformative pet nutrition since 1974 for gut health and overall immune support;
- CBII, premium CBD products launched in the UK in 2019;
- Dodie French institution since 1957 in baby bottles and accessories;
- Aurelia, premium UK Probiotic Skincare range across adult and infant catergories;
- Biostime, the global leader in premium infant nutrition and care industry;
- Good Goût, French organic baby food products.
Read more about our brands.