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OUR HISTORY

THE STORY OF SWISSE

Throughout our incredible journey, we’ve stayed true to our mission to inspire health and happiness around the world.

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OUR STORY

We've been doing what we love to do for over 50 years, and our rise to become a household name and Australia's #1 Multivitamin Brand* has certainly come with its twists and turns. If you've got a minute we'd love you to hang around, because Here Storytime Comes.

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HERE MIDDLE AGE COMES

The year was 1969, the Beatles were topping the charts and in Melbourne, Australia, our founder King Ring was putting the very first Swisse products on shelves to sell. We're proud to join the 50+club and still be doing what we do best, bringing responsibly sourced premium ingredients, science and innovation together to support millions of people on their wellness journeys.

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It’s hard to believe that the Swisse story started over 50 years ago in a little bakery in Collingwood, Australia. From those humble beginnings, we’ve evolved into a global business, bringing premium wellness solutions to millions of people in over 12 countries.

 

And what a journey it’s been. Along the way, we’ve maintained an unwavering search to find world-class ingredients from across the globe, continued our evolution to stay at the forefront of innovation, and pledged a never-changing commitment to support and lead change within the wellness industry. We’ve proudly done all this and more, so we can continue to create what sits at the very heart of Swisse: premium products that support wellbeing and health.

 

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PUT A RING ON IT

Take a man who cares passionately about the health and happiness of all people, let him travel the world and discover new ways to maintain it and what you get is a legacy. We're proud to remain connected to the Ring family, keeping our founder, Kevin's legacy alive.

SWISSE: WELLNESS THROUGH THE YEARS

 

A lot has happened over the last 50 years. From a little shop to a global organisation, Swisse’s personal evolution is an incredible journey that spans half a century.

 

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THE WINNING FORMULA

Many of our 'OG' products remain in our portfolio today, decades after their inception. They're now mainstays in daily rituals all around the world, proving that we're here for a good time and a long time. Get to know our MVP's.

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Swisse Timeline

 

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^As voted by Australians in 2024 Readers Digest Most Trusted Survey.

*Swisse is a brand of H&H Group, a certified B Corp.

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WHO IS KEVIN RING?

 

In the late 1960s, our founder Kevin Ring set off to explore the world in search of nutrient-rich ingredients from nature. His journey led him to the furthest corners of the globe and inspired him to bring his innovative findings back home. The result? Swisse, born in Australia in 1969.

 

Kevin Ring’s desire to help millions of people around the world become healthier and happier is still at the very heart of Swisse’s DNA. We have spent years searching the world to source premium ingredients and develop innovative concepts, resulting in over 200 products that now make up the Swisse range. And just like Kevin, we are inspired daily to support others in their journeys towards health and happiness.

 50 YEARS OF WELLNESS

 

Celebrate 50 years of wellness with Swisse Managing Director, Nick Mann. This short video captures the highlights of Swisse’s ongoing commitment to wellness - for all Australians, our communities, our Swisse team members, our partners, and our planet.