HELPING TO SOLVE OUR CURRENT CHALLENGES
Comparatively globally, average cycling rates in Australia are very low. Only 125,000 workers (1.4% of total commuters) ride a bicycle to work. This is an embarrassingly low figure (for a flat and dry country) compared to Northern and Western Europe where average cycling rates are ten times that of Australia (#1 Netherlands 43% participation, #2 Denmark 30% participation).
The Australian Bureau of Statistics reports almost 7 million people drive to work every day. That means for every bike commuter, there are 56 car commuters clogging up our cities. This scheme seeks to reduce this divide and increase cycling participation in Australia; helping to resolve congestion, improve health outcomes and positively impact the environment. Swisse also aspires to foster a stronger cycling culture in Australia, whereby there is stronger rider-driver safety awareness. For every car driver that becomes a new cyclist, that driver becomes more cycle aware.