Swisse Wellness Named One of Australia’s Most Trusted Brands
Swisse Wellness has been voted one of the country’s most trusted brands by Australians in the Reader’s Digest Annual Survey.
The research, conducted by leading market research group, Catalyst Marketing & Research, (commissioned Reader’s Digest), surveyed almost 2,500 Australian adults (across entire population, not just Reader’s Digest readers), who recorded their most trusted brands in over 46 categories of products and services.
Swisse Wellness ranked second in the Vitamins & Supplements category, showing consumers know when they purchase Swisse they are choosing premium and proven products.
“It’s great to be recognised with this award by our Australian consumers,” Swisse Director of Marketing & Sales, Michael Howard said.
“We pride ourselves on being leaders in our category and we continue to invest in independently verified scientific research, so we know our products are of a high quality.
“We have the highest retention rate of all vitamin brands in Australia and when consumers use our products they often become loyal to them. It’s nice to reaffirm through being named in the Most Trusted Brands survey that consumers see our vitamins as products they can trust.”
Swisse Wellness has been formulating proven health and wellness products with comprehensive formulas and premium quality ingredients, based on scientific evidence, and building trust with consumers for over 45 years; and is passionate about making people healthier and happier.