Swisse To Power Melbourne Victory
Swisse, Australia’s number one wellness brand, today announced its partnership with reigning Australian A-League champions Melbourne Victory.
Swisse is dedicated to supporting Australian athletes and sporting teams that share its vision for promoting health and wellbeing in the community.
“We are thrilled to be joining forces with Melbourne Victory. It’s a great fit for both partners,” said Michael Howard, Director of Sales & Marketing.
“As professional athletes, the Victory players prioritise their health and wellbeing. We are excited to play a key role in helping them achieve optimal health, so they can perform at their best.”
Melbourne Victory’s Premiership-Championship double title defence is well underway. They currently sit second on the Hyundai A-League ladder after eight matches.
Melbourne Victory Chief Executive Ian Robson said the club was delighted to partner with such a well-respected brand in Australia.
“At Melbourne Victory we pride ourselves on high performance, on and off the playing arena, and by partnering with an iconic, high-performance brand such as Swisse, we are able to continue our pursuit of excellence through player wellness.
“The health and wellbeing of our playing group is paramount to our on-field success and welcoming Swisse into the Melbourne Victory family will enable us to prepare for a long and testing campaign this season, which includes participating in the AFC Asian Champions League in early 2016.
“We are privileged to be able have the support of Swisse and we look forward to working together to spread important health and wellbeing messages,” Robson said. Melbourne Victory joins an elite group of Australian sporting organisations in partnership with Swisse, including the Australian Olympic Team, the Wallabies,
Hawthorn Football Club, the Victorian Institute of Sport and Netball Australia. Swisse will kick off its partnership with Melbourne Victory by engaging with fans through game day activations and featuring players in upcoming marketing activity.