Swisse Meets Mindfulness at Melbourne's Wanderlust 108
Swisse Wellness is pleased to announce its presence at the upcoming Wanderlust 108 “mindful triathlon” event, held at Catani Gardens in St Kilda, on Saturday 16th May.
A group of key Swisse ambassadors will help to celebrate the wellness company’s four-year premium partnership of the renowned international yoga and mindfulness events. Wanderlust 108 will celebrate all things wellness for a predicted 3,500+ participants, featuring three key physical and mindful elements; a 5km run, yoga class and a guided meditation, within the prominent inner-metropolitan park location.
To coincide with the Wanderlust 108, Swisse is excited to announce their newest ambassador, Captain of Melbourne Vixens Netball Team and Australian Netballer Bianca Chatfield, who will officially kick-off her ambassadorship duties by participating in all three elements of the event, and taking on a guest speaker role to discuss her exciting new partnership with Swisse, which will also coincide with the upcoming Netball World Cup. The collaboration between Swisse and Bianca makes a great fit for both parties, with Bianca being a well-known advocate for a healthy lifestyle and lover of all things fitness and wellness.
Swisse will once again integrate its health and wellness brand message into the day, with an on-site food van catered by renowned Australian chef and restaurateur George Calombaris, another of Swisse’s ambassadors. Calombaris is bringing his wholefoods café Mastic to the event site, and will provide Wanderlusters with a range of specially created superfood bliss balls and bars, smoothies and vegetarian falafel souvlaki, incorporating Swisse’s range of superfood products.
“I’m really excited for the Mastic brand to be a part of such a renowned international wellness event,” says Calombaris. “The importance of health and wellbeing ha become such a big part of my personal journey, and through my partnership with Swisse, I’ve been able to extend this part of my life and share it with others”.
A portion of Wanderlust Festival ticket sales will be donated to Swisse’s philanthropic arm The Celebrate Life Foundation, which was created to inspire wellness throughout the community and help ‘bend the trend’ of increasing rates of preventable disease. Swisse’s CLED message, Celebrate Life Every Day, is a cor focus for the wellness brand, and is embraced and encouraged throughout all Wanderlust events.
The Wanderlust 108 experience involves a 5km-running course, followed by a 90- minute yoga class led by renowned teachers and featuring live music. Lastly, a onehour group meditation will incorporate an inspiring lecture by One Giant Mind’s Jonni Pollard and 15 minutes of silent meditation. Other key features of Wanderlust 108 include live bands and DJs on the main stage, lawn activities such as acroyoga, and delicious locally sourced organic food and craft vendors present on site.
The Wanderlust signature 108 events are set in unique locations throughout the world, and feature world-renowned yoga instructors, musical performers, inspiring speakers and endless one-of-a-kind personal experiences. The Wanderlust 108 name signifies the interconnection between body, mind, and the universe. One represents unity, zero represents stillness or calmness, and eight - with its resemblance to the infinity symbol - represents infinite possibility. The key feature and point of difference of Wanderlust 108 is a focus on community above competition. There are no set finish times, goals or stresses with this triathlon, only the encouragement to enjoy a new found experience, make new friends and embrace inner peace above results.
Embark on an adventure of mind, body and soul with Swisse and Wanderlust 108:
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About The Celebrate Life Foundation:
The Celebrate Life Foundation is the philanthropic arm of Swisse and was created to inspire wellness throughout the community and help ‘bend the trend’ of increasing rates of preventable disease. The Foundation aims to promote a greater awareness and understanding of Mind, Movement and Nutrition - the three pillars we believe are key to lifelong wellness. Through Wanderlust we aim to educate participants on how they can help raise incremental funds to trial new ideas to live a happier and healthier life. More information on the Foundation and its charities can be found at http://www.celebratelifefoundation.org.au/