Swisse Celebrates ‘All The Little Things’ With Ricky Ponting
Swisse Wellness celebrates the art of cricket in its latest campaign featuring long-time brand ambassador and Australian cricket legend Ricky Ponting.
The new series of TVCs, shot in Melbourne’s Bayside area, recognises the fundamental elements that come together to create the game of cricket and the tools, both big and small, required to succeed.
“I’ve been on such a great journey with Swisse, through my playing career and beyond. The commercials we create together mean a lot to me, and I’m always proud of them. This latest series is no exception.
“All of the little things that go into being a successful sportsman and sporting team tell a story. There are many tools that help you get there – the right equipment, your health and wellbeing and the condition of the pitch are among the most important – so it’s great to be able to recognise all of these elements and the people behind them,” says Ponting.
The new Swisse campaign captures the beautiful process of shaping and sanding handcrafted cricket bats and stitching the leather on to cricket balls at the Kookaburra Factory in Moorabbin. The journey continues to the Moorabbin Cricket Club, where the groundsmen are maintaining the cricket pitch and innings-break oranges are being prepared for the children at the club.
The essence of the campaign is that preparation is the most important tool for success, which is in line with the Swisse wellness philosophy of prioritising your health to live the best life possible.
The featured products – Swisse Men’s Ultivite, Deep Sea Krill Oil and Magnesium – are scientifically-supported, premium quality formulas to give healthy balanced diets an additional boost, to help men stay on top of their game and power through physically and mentally demanding schedules.
“It’s always special to have the opportunity to film Ricky,” Swisse Director of Marketing & Sales, Michael Howard said. "He has been part of the Swisse family since 2006 and is such a great ambassador for our brand. Not only is he an Australian sporting legend, he’s passionate about health and wellbeing, and an incredible mentor to many aspiring cricketers and sportsmen.”
Swisse is a proud partner of Channel Nine, with the in-store and TVC campaign to run during the upcoming and highly anticipated Summer of Cricket series.