Swisse and the Beautiful and Busy Sonia Kruger
Australian TV Icon Sonia Kruger Joins Forces with Swisse to Launch Latest Wellness Campaign
Swisse Wellness is thrilled to continue its relationship with one of Australia’s most recognised and loved TV personalities, Sonia Kruger - announcing the new mum and co-host of The Voice as the face of its latest campaign.
Shooting the new television commercials in the leafy Melbourne suburb of Armadale, a snapshot of Sonia’s busy daily schedule is captured. They demonstrate how important it is for her to look after her health and stay on top of her game.
“Work commitments, keeping fit, spending time with friends and family, and most importantly being mum to five-month old daughter Maggie – I certainly have a lot on my plate, but I wouldn’t have it any other way! I am extremely grateful for what each crazy day brings, but I have learnt that if I want to keep up, I need to invest in my health,” explains Sonia.
“That’s where Swisse fits in. Not only do I love working with a brand that is dedicated to making millions around the world healthier and happier, I know their products provide me with the support I need to perform at my best.”
Swisse vitamins promoted in the latest campaign include the popular Fish Oil, Women’s Ultivite, Vitamin D and Hair Skin and Nails products. All are key in assisting busy people maintain optimum health and vitality, so they can perform at their best.
Swisse is a partner of the popular Channel Nine reality show The Voice, and will premiere Sonia’s new TVC on 13 July during the program’s highly anticipated fourth season, which Sonia is also co-hosting with Darren McMullen.
This will be the third campaign during which Swisse Wellness has collaborated with Sonia.
“Sonia has been part of the Swisse family for a number of years now and we absolutely love working with her,” explains Michael Howard, Swisse Director of Sales and Marketing.
“She has an infectious energy and enthusiasm for everything she is involved in. At the television shoot Sonia lit up the room when she smiled, a quality that reflects internal and external beauty and embodies our healthy and happy Swisse attitude.
No matter how busy she is, Sonia always makes time for health - which is really what we’re all about here at Swisse.”
Sonia Kruger’s Swisse campaign will run nationally for 13 weeks and will include the TVC, which will be aired on Channel Nine, and campaign images to be used across a range of media platforms and in store.