Inside the official China launch of Swisse

Melissa Shedden
July 20, 2016

Aussie icon and Swisse global ambassador Nicole Kidman, officially launched Swisse in China on Friday.

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The Hollywood actress was joined by fellow Swisse ambassador, model and yogi, Ash Hart to spread the health and happiness message, alongside Swisse CEO Radek Sali.

The Shanghai event kicked off with a media conference, group stretch session led by Chinese influencer and yoga instructor MuQi MiYa and healthy brunch schooling journalists on the science behind Swisse and exactly how complementary medicine products work.

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One-on-one interviews with Nicole Kidman and top Swisse executives followed, before a cocktail party meet and greet with the ambassador and 30 consumer winners.

The China launch closed with an exclusive gala dinner held at Taiyuan Villa in Xuhai, with an acoustic and dance performance by Australian music artist Ricki-Lee Coulter.

It was a big week for the wellness brand, also launching the Swisse WeChat and Weibo channels.

With Swisse currently available in Australia, China, New Zealand, UK, Singapore, Italy and the Netherlands, the brand is making swift work of becoming the number one global health and wellness brand. 

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