3 Adjustments You Should Make to Your Beauty Routine in Your 30s
While it's been a long, slow shift, the idea of embracing and appreciating how our looks evolve as we get older is finally cracking the mainstream.
Beauty brands are following suit, moving away from 'anti-ageing' products in favour of ranges specially formulated to support and nourish our skin as we age. It's a more positive outlook on skincare and self care that acknowledges the differences, helping you look and feel your best by giving your skin the ingredients it needs.
If you're navigating the mentality shift from "anti-ageing" to "nourish and renew", keep these three important lessons in mind.
1. Appreciation Starts With Intimacy
Embracing the changes that come with age begins with getting to know your own face and body. When was the last time you really looked at yourself, without criticism? Integrating self care rituals into your routine can help you notice changes as they develop, and give you a better idea of what your skin really needs.
Giving yourself a nightly facial massage with a Gua Sha or jade roller in front of a mirror is a simple way to get to know your face. Take the time to notice where you hold tension, areas of different texture, tone or water retention.
Just make sure you use a good, nourishing facial oil — Swisse Argan Youthful Facial Oil ($30.99) is a favourite — to prevent your tool of choice from dragging and pulling your skin.
2. Think Inside Out
Ageing can bring a new appreciation for the connection between what we put into and get out of our bodies. Taking an inside-out approach focuses our effort on supporting the body's natural processes, which is more sustainable over the long term.
As clichéd as it sounds, the tried-and-true health advice is worth following: drink 2L of water each day; eat a rainbow selection of fruit and vegetables; indulge in salty or sweet foods in small amounts.
But when it comes to the face, one of the most visible differences as we age is the depletion of collagen — the protein that determines the elasticity of the skin. Rather than trying to 'fix' the appearance of your skin as your collagen levels decline with topical products or other measures, considering taking a daily collagen supplement that could help support your body's natural production process. Research has shown that collagen supplements have benefits for skin, joint health and even hair growth.
As with any new addition to your routine, the best form of collagen to take is the one you'll stick with daily. If you're not good with capsules, try a powdered form like the Swisse Beauty Collagen Renew Powder ($29.99).
3. Yes, Eye Cream Is Important — But Not For the Reasons You Think
While eye creams have traditionally been marketed as a product to reduce the appearance of fine lines, embracing ageing doesn't mean you should ditch eye cream from your routine.
If you love your smile lines you'll still want to protect the delicate skin underneath your eyes. It's a thinner, more fragile part of the face that doesn't absorb moisture the same way as the rest of your skin does (which becomes more noticeable as you get older). Thin skin is also more easily penetrated by damaging free radicals, which attack not only the appearance but also the underlying health of your skin.
Dedicated products will protect this area better than a general moisturiser can. To flip the switch from preventing ageing skin to thin skin protection, look for eye creams with strong antioxidants to protect the skin from free radicals and rich, nourishing ingredients to hydrate and strengthen.
Swisse Argan Revitalising Eye Cream ($16.99) uses caffeine and guarana seed extract to track down free radicals, and a combination or Argan and Grapeseed oils to lock in as much moisture as possible.
Always read the label. Follow the directions for use. If symptoms persist, talk to your health professional. Supplements may only be of assistance if dietary intake is inadequate. Swisse Beauty Collagen Renew Powder contains Ashwagandha which is traditionally used in Ayurvedic medicine.