SAME PREMIUM QUALITY FORMULA, NEW PREMIUM LOOK
NEW-LOOK SWISSE PACKAGING AND LABELS OVERVIEW
What’s with the makeover? Learn more about our new-look packaging and label design for our vitamins and supplements range.
WHAT IS CHANGING AT SWISSE?
NEW Label Design:
At Swisse, we are transitioning to a new label design for all vitamins and supplements, to assist you in better navigating our range and choosing the right products for you.
The new labels provide you with improved product information that is easier to locate, including an expanded ingredient list and more comprehensive allergen information.
NEW Packaging Design:
You spoke and we listened! Our new Swisse packaging has been developed with the customer in mind. Unique to Swisse, it provides improved functionality, including an easy-open cap and an airtight seal for freshness. It also contains Swisse embossing on the lid and base, so you can be assured that the product you’re purchasing is genuine Swisse merchandise.
But wait, why is Swisse changing its packaging and labels?
We are refreshing our product labels to provide you with improved, clearer information, so you can be better informed when choosing products for you and your family. This transition is also necessary to ensure our labels comply with updated regulatory requirements for complementary medicines in Australia (known as the TGO92).
We’re changing our packaging design following customer feedback for easier-to-open products and also to ensure confidence with purchasing genuine Swisse merchandise.
When will it happen?
All good things take time! We are in the process of transitioning to new labels and packaging, so you might see both old and new versions of your favourite Swisse products on shelf until mid-2022. Inside, our premium quality formulations remain the same, so you can feel confident purchasing either.
FREQUENTLY ASKED QUESTIONS
Swisse’s latest products look different - have you changed them?
Swisse is evolving and enhancing our current packaging and label design. We are in the process of transitioning all of our existing range to feature new packaging and labels.
Will Swisse’s formulations also change?
While our products are changing shape on the outside and our labels may look slightly different, our premium quality formulations will remain the same.
Why is Swisse changing its packaging?
The new Swisse packaging design provides improved functionality, including an easy-open cap and an airtight seal for freshness. We are also further enhancing our packaging with Swisse embossing on the lid and base, so you can be assured you’re purchasing a genuine Swisse product.
Why is Swisse changing its product labels?
Swisse is transitioning to a new label design for its supplements to assist our customers in better navigating our range and choosing products that are right for them. Our new labels will provide both customers and healthcare professionals with improved information that is easier to locate.
Why can I sometimes see different Swisse packaging and labels on shelf?
All good things take time! As we sell through current stock in existing packaging and transition to our new look, you will likely see both current and refreshed versions on shelf until mid-2022. We’re very mindful of minimising waste and using our resources responsibly, so we don’t want to discard our existing stock simply because it’s in the “old” packaging. Inside, our premium quality formulations remain the same, so you can feel confident purchasing either.
Is the new Swisse vitamin packaging BPA free?
All Swisse vitamin packaging is BPA free.
Is the new Swisse vitamin packaging fully recyclable?
Both the cap and vial are fully recyclable.
Why is Swisse’s new packaging made from plastic?
Plastic allows us to maintain the highest quality standards to protect the quality of our products. It is also lightweight, which means the environmental footprint of shipping to you is quite small. We have reduced the amount of raw materials used in each unit in this new packaging, so they are less resource intensive.
What are Swisse’s plans for the future of its packaging?
We know plastic has some environmental downfalls, so we’ve started to introduce recycled materials into our packaging and will continue this focus for new product launches. We’re also exploring new innovative formats of packaging that are more sustainable for the future.